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Website redesign to reflect new goals and visual identity

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Creative lead overseeing a re-design of a corporate website to reflect the new visual identity and focus on content strategy.

The process involved re-mapping all content, designing user journeys, wireframes, adapting brand guidelines for web, prototyping webpage layouts, implementing and testing these working closely with an external developer.

The primary goals were for users to visit services pages, case studies, and read/subscribe to articles and whitepapers.

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