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A website redesign project to refocus with new goals and identity

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The brief
The company had a basic brochure site and wanted to completely rebuild it to reflect the new visual identity and a focus on content strategy. The website had to be responsive. The challenge was to completely re-map the website and design user journeys leading to the desired points with optimal flow.

The insight
The ultimate desired outcome would be for the user to (1) subscribe to receive content and (2) to contact the firm. The key sections would be articles, case studies and services pages.

The solution
The new website loops through the pages leading the visitor to call to action points placed strategically. The brand's visual theme was adapted for web with clean and modern design in mind.

Role: site map, wireframes, user journeys, prototypes, global assets. Testing and iterations working closely with a developer.

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