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Advertising campaign to attract more charity donations

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A campaign for one of the programmes run by an animal shelter to raise awareness, engage a wider audience and attract donations. The concept aims to appeal with a positive association of having a home. Monochromatic designs were chosen for strong impact.

Three variations of artwork were applied to a series of posters, print in the local magazines, large format environmental display, leaflets and a Welcome Pack for those who sign up for the programme.

Creative and art direction, artwork design.

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