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Building a brand identity system around an existing logo

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Fairvue Partners is a financial services consultancy. The project involved strengthening the firm’s value proposition, including brand essence, designing an extensive brand identity system around a new logo and managing the brand image to establish a strong and consistent look.

The visual theme reflects a blend of the conservative and the bold in line with the firm’s dynamic nature, research driven approach and strong financial expertise. This was applied to a wide range of print and digital collateral both in the form of templates as well as one-off campaigns.

Art direction, brand assets, stationery and template design, presentation decks, editorial layouts, brand guidelines.

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